Visual Identity for Olistica, a wellness-focused juice bar and boutique shop. Olistica is dedicated to nurturing well-being and holistic living through its diverse product offerings. The design takes its cues from the natural world, drawing inspiration from the treasures found in nature. The playful handwritten lettering of Olistica conjures a sense of youth—an aspiration the brand seeks to instill in individuals through holistic self-care practices. The color palette mirrors our Earth, with warm browns and beiges reminiscent of the earth beneath our feet, and serene blues and grays reminiscent of the skies above our heads.
Undergraduate Work
ROLE
Visual Identity
Print design
Web design
YEAR
2019
AWARDS
ADAI Award of Excellence, ADAI Best of Category,
ADAI Judges’ Choice